faker-branding

Faker Development Tools Branding Guidelines

Welcome to the Faker Dev Tools Brand Guidelines and Standards documentation. This guide is designed to apply our branding consistently across various media.

A brand is not simply a logo or a tagline. It is a whole identity built on a foundation of values and goals that represent Faker Dev Tools.

Please refer to the publications below for the brand guidelines which review the advertising themes we are using and how to execute these themes in our marketing materials. The quick reference guides are short, specific content sheets that help staff, faculty and their vendors use the brand correctly.

FAKER DEV TOOLS LOGOS

Primary Logo:

In most circumstances, the primary logo should be used any departments that do not have an approved sub-brand logo are to use the primary logo.

Secondary Logo:

In other circumstances, the secondary, horizontal logo will be more appropriate to use.

LOGO COLOURS

Coloured Logo

Monotone Logo (Black)

Monotone Logo (White)

ORANGE
CMYK: 0 79 100 0
RGB: 255 91 0
HEX: #FF5B00

BLUE
CMYK: 99 96 4 0
RGB: 46 54 144
HEX: #2E3690

GREY
CMYK: 6 6 4 0
RGB: 237 237 237
HEX: #EDEDED

LOGO FORMAT

Vertical Format:

Opt for the vertical logo in narrow or portrait-oriented spaces and applications, especially on mobile devices, social media profiles, and merchandise items where a vertical orientation fits better within the available space.

Horizontal Format:

Use the horizontal logo in wide, landscape-oriented spaces and applications where a wider layout complements the design aesthetic and ensures maximum visibility and impact.